How items are being shipped out has become more and more of a prevelant issue as designers are trying to help the environment, as well as just be more efficient in the grand scheme of things. Apparantely Hp has a concept for shipping laptops in laptop bags, instead of boxes. It just makes more sense when you think about it. Anyway, the design company Ciclus, has created a packaging unit for wine. It is shipped in these wooden boxes that can hold the wine safely and then be turned into a lamp once the wine is taken out. I think this is a neat way to integrate a design concept into an already made product. I also think that it is a neat idea in terms of adding more to packaging, or thinking about it in a new way.
http://www.treehugger.com/files/2008/12/ciclus-sustainable-design.php