Packaging… it makes more of a difference than people think.In the next few years, I read that McDonalds intends to come out with new packaging, already designed, hoping to change the way that it is perceive..? A design studio called “Boxer”, based in Birmingham was asked to created the new packaging. The new packaging will be more environmentally friendly, using recycleable materials instead of foam boxes. An interesting aspect pointed out in the article that I read was the language used on the new packaging. As used in many food product packaging, McDonalds will aim to put phrases that are considered “salivating language”.It’s interesting all in all. The idea of the environmentally friendly packaging is great. I also find it pretty neat that a stable company would change its overall design. Obviously sleak new design can make a world of difference. We shall see what’s to come
://www.creativereview.co.uk/crblog/mcdonalds-new-packaging-lovin-it/