This design is pretty clever. It is such a simple design and yet it is something that most people wouldn’t think to make. Once you see it, you have an epiphany… an “aha” moment, like “why would I never think about that?” I guess that’s what design always is.
I do not own an iphone. However, if I did own one, then I would consider a home solution like this in order to help store everything in an organized manner.

I absolutely LOVE these Solar Trees. Firstly, I think the look of the design is very chic and modern. I love the colors. I love the organic, sophisticated feel of the design. Also, I like the idea of having solar powered lights. This is an idea that’s been growing. While these solar trees are on a much smaller scale, the concept makes me think of the “First Zero Energy Media Wall” known as “Greenpix”. It is an enlarged wall of led lights in China, created by Simone Giostra and Partners, that soaks up solar energy during the day and projects images at night.

http://www.core77.com/blog/technology/interview_with_the_greenpix_zero_energy_media_wall_10959.asp